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UGC content creation
Relatable, product-focused videos that bring a real point of view to your next launch or campaign.
UGC + social content creator
UK-based, camera-ready, and always looking for the detail that makes a brand feel like itself.
Kayla O'Reilly.
Natural, trend-led content for beauty and hospitality brands that want to show up as themselves.
View the full portfolioA little about me
Good content should feel easy.
I’m a UK-based freelance social media executive and content creator with nearly two years’ experience across global and UK beauty brands.
I’m confident both on camera and behind the scenes, from finding the hook to filming the final take. I specialise in TikTok trend-led videos, UGC-style content, and platform-native storytelling that feels natural in the feed.
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On camera
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Behind the scenes
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Platform-native
Ways to work together
Content made for the scroll.
From a single UGC brief to ongoing social support, I can help turn the idea into something people want to watch.
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Instagram & TikTok content creation
Platform-native Reels, TikToks, and social content shaped around how people actually watch and share.
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Content editing & optimisation
Clean edits, stronger hooks, and thoughtful finishing touches that help good footage work harder.
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Social media scheduling & management support
A reliable creative pair of hands to keep your social presence planned, polished, and moving.
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Influencer & creator coordination
Practical support for finding the right creator fit and keeping content collaborations on track.
Work with me
Have a brief? Let’s make it feel like you.
If you’re a beauty or hospitality brand looking for warm, natural social content, I’d love to hear what you’re working on.